Mastering Email Marketing Strategies
Join us for an insightful 30-minute webinar, “Mastering Email Marketing Strategies,” designed specifically for small business owners and future entrepreneurs. This seminar is a part of the Kutztown SBDC’s commitment to empowering business owners with essential, modern marketing skills.
Who Should Attend: This event is ideal for small business owners and aspiring entrepreneurs looking to harness the power of email marketing to expand their reach and enhance customer engagement.
Topics Covered:
- Introduction to Email Marketing
- Building Effective Email Campaigns
- Engagement Techniques through Email
- Measuring and Analyzing Email Campaign Success
Speakers: Gracie McKee, our Digital Marketing Assistance Intake Manager & Engagement Specialist, brings her expertise in digital marketing strategies with a focus on maximizing audience engagement. Lillian Finsel, a Grant Writing and Creative Writing Specialist, offers a unique perspective on crafting compelling email content that resonates with readers.
Learning Objectives: Participants will gain a deeper understanding of email marketing strategies and learn how to better utilize these techniques for their business growth. This seminar will equip attendees with the knowledge to create impactful email campaigns that engage and retain customers.