The Digital Marketing Blueprint Series: Architecting a Business Website
In this 45-minute virtual workshop, attendees will learn how to create an impactful website that amplifies their business in the digital world. This session is for those who have yet to develop their business website or who are looking to update their existing site.
Throughout the session, presenters will provide an overview of the different hosting platforms, sharing considerations to help business owners choose the right fit. Hosts will also share essential elements of website content, such as design elements, page navigation, copywriting tips, accessibility, user experience factors, and SEO (search engine optimization) best practices.
By the end of the session, attendees will have a basic understanding of the knowledge and tools required to architect an engaging digital platform that represents their brand, connects with their target audience, boosts conversions, and drives growth.
This is the seventh session in our 10-part Blueprint digital marketing series, which is designed to guide entrepreneurs through the process of successfully marketing a small business. Training sessions will be offered live and on-demand, and guided exercises will be provided to help business owners apply the concepts learned.