How to Build a Following Around Your Ideas

HOW TO BUILD A FOLLOWING AROUND YOUR IDEAS
Too many people believe that if they keep their heads down and work hard, they will be lauded as experts on the merits of their work. But that’s simply not true anymore. To advance your business or your cause, you have to inspire others to listen and take action. In this talk based on her book Stand Out: How to Find Your Breakthrough Idea and Build a Following Around It, Dorie Clark explains how to build a following around your ideas.

You will learn how to:

· Break through the noise and communicate in a way that makes others take notice

· Create a community that helps your idea spread

· Leverage social networks – online and off – to gain momentum

· Ensure your ideas receive the attention they deserve and make an impact.
Dorie Clark helps individuals and companies get their best ideas heard in a crowded, noisy world. She has been named one of the Top 50 business thinkers in the world by Thinkers50. She was honored as the #1 Communication Coach in the world by the Marshall Goldsmith Leading Global Coaches Awards, and one of the Top 5 Communication Professionals in the World by Global Gurus.

She is a keynote speaker and teaches executive education for Duke University’s Fuqua School of Business and Columbia Business School. She is the Wall Street Journal bestselling author of The Long Game, Entrepreneurial You, Reinventing You, and Stand Out, which was named the #1 Leadership Book of the Year by Inc. magazine.

Clark has been described by the New York Times as an “expert at self-reinvention and helping others make changes in their lives.” She is a frequent contributor to the Harvard Business Review, and you can download her free Long Game strategic thinking self-assessment at dorieclark.com/thelonggame.