Digital Marketing Bootcamp – Part 1

FREE for Mercer Area Chamber of Commerce Members, $20 per session for Non-Members

Every Thursday 2-4 pm, February 23rd-March 16th!

In-person at the Mercer Area Library in the Community Room- 110 E Venango St, Mercer, PA 16137

Gain marketing know-how during these two-hour-long sessions focused on diversifying your marketing plan by incorporating new ideas and tactics. Gannon’s SBDC Director, Maggie Horne, will be discussing ways to make your plan stand out, how to connect you with the best potential market, and drive efficiencies within your marketing efforts. Attend one or all four sessions!

Seating is limited.

• 2/23: Emarketing Learn how you can successfully engage their target audience! Effective marketing strategies help businesses reach customers who are discerning with their purchasing power. February 23rd.
• 3/2: Content Marketing Learn how to communicate information with customers rather than just selling a product! Businesses aim to attract and keep a specific target audience by providing valuable, consistent knowledge. March 2nd
• 3/9: Social Media Marketing Learn how to promote a business and connect with customers! Build a brand and increase engagement, form relationships and compile market research, showcase products, celebrate achievements, and more with social. March 9th
• 3/16: Email Marketing Learn about creating a subscriber list or database of targeted prospects and then marketing a product or service to them via email! Find out ways to target segments of your email lists and craft tailored correspondences to increase conversions. March 16th

A partnership between Gannon University’s SBDC and the Mercer Area Chamber of Commerce