CRM Basics for Small Business
Join the Temple SBDC for a webinar on Customer Relationship Management (CRM). The webinar will discuss CRM as a tool for managing all your customer relationships, and data in order to communicate effectively. Several CRM tools are discussed.
Participants will learn:
What is Customer Relationship Management??
CRM Basics (Contact, Interactions, Experience)?
Where to start? Assessing Needs?
Picking a CRM Platform?
The webinar will end with a Q & A.
Janice Crile is the program manager for the Pennsylvania Digital Transformation and eCommerce Program with Temple University. Janice has a passion for digital marketing and professional sales. Wanting to share her expertise with small businesses, she joined the Small Business Development Center at Temple University, and the University of Pittsburgh as a marketing management consultant.
Janice held various leadership positions throughout her career including Director of Graduate Programs in Business Administration with Waynesburg University. Before academia, Janice worked as a print journalist and then moved to the business side of media. Janice was the Retail Advertising Director and National Sales Manager for the Pittsburgh Post-Gazette, leading a team of sales professionals.
Janice holds an MBA from Waynesburg University and an undergraduate degree in Journalism from West Virginia University along with a master’s certificate in integrated marketing communications.